The engagement score is the measure of interactions between the user the your content or with the content conversation.
What defines Engagement Score?
| Factors | Definition | Examples |
| Presence | User engagement watching the video | Durations and watch completion |
| Frequency | How often the user comes back to play the video | Number of times user replays parts of the video Total amount of time user spends watching the video |
| Activity | User engagement interacting on the video | Number of comments/discussion replies Number of reactions user makes Number of comment views and clicks |
What does the Engagement Score mean?
The overall engagement score is on a scale of 1-100.
| Range | Scenarios |
| <60 pts | User only watches a few sec of video and does not engage. Low presence, low frequency, low activity |
| ~70 pts | User watches the video fully, but does not rewatch the video or comment or react. High Presence, low frequency, low activity |
| ~70-80 pts | User watches just a part of the video, makes short comments and reacts a lot. Medium presence, low frequency, medium activity |
| ~80-90 pts | User watches the full video, rewatches a few parts of the video and makes average length comments. High presence, medium frequency, medium activity |
| >90 pts | User watches the full video, rewatches the video times, makes a lot of long comments, and uses attachments High presence, high frequency, high activity |